Anagram Brand Solutions

About Us

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Who we are

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We are a unique mix of talent, skills and perspectives. Anagram comprises of a team of professionals with experience across diverse disciplines of Brand Management, Creative Services, Digital Marketing, Media Planning & Buying – and expertise across varied product categories and brands, whether it be on the clients’ side or on the agency’s side.

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What we do

Anagram was born out of a need to offer it’s clients complete branding solutions. We offer “end-to-end” services including brand identity development, multi-media ad campaigns, marketing collateral, digital marketing, media planning & buying and a host of other services. Bringing an intimate understanding of markets, consumers and the competitive landscape, Anagram partners with it’s clients to offer an ntegrated approach to marketing – and delivers a distinct creative edge that makes brands unique and memorable. An edge that makes them unfollow the herd.

Our team

Shiraz Chothia

Founder

Percy Gilder-

Copy & Creative

Rocktim Acharya

Copy & Creative

Bennet Fernandes

Consultant

Shiraz Chothia

Founder

With extensive experience spanning organizations like The Raymond Group, The Wadia Group (Bombay Dyeing), Triton Communications, Zodiac Clothing and Mantri Developers, Shiraz is a seasoned Marketing & Brand Communications professional. Having consistently delivered results and achieved Business Objectives in a highly competitive marketplace, he has managed and led marketing functions across diverse brands and product categories – both, in his corporate stints, as well as in his role at Anagram Brand Solutions. ... .

With his wealth of expertise in developing end-to-end Marketing Strategy and providing Integrated Marketing Solutions, he has continually achieved results through high-decibel marketing campaigns, unique brand initiatives and relevant customer engagement.

Core competencies also include Business Process transformation, Product/ Project Development & Ideation, Market Intelligence/ Market Research, Budgeting (P&L), Digital/ Social Media Marketing and Public Relations.

Percy Gilder

Copy Head

"Just words, no idea!" he frowns, crumpling his fourth draft of foolscap doodlings, then moving to a fresh sheet.
30 years into advertising, Percy balances heart and mind, choosing garden simplicity over marketing hype.
Back then, press, TV and radio were the only 'go to's, and LINTAS had nudged him to wear different client hats. Triton fuelled his brainstorming habit with the art team. ... . Leo Burnett fanned a burning desire to think out of the box. And Dentsu provided local and overseas perspectives on every job - never mind the nightly demands of FMCG, Industry, Service and Finance.
Earlier, Percy had put in two years at Leo Burnett Sri Lanka, picked up local 'isms' from agency branches in Delhi, Chennai and Calcutta, written magazine promos for GQ and Vogue at CondeNast Traveller, and disciplined his spontaneity at chlorophyll - then Adfactors, and also freelanced with smaller agencies.
'Awards come,' he beams. 'But in a fast-changing digital age, to be creative, is to be current!'

Bennett Fernandes

Consultant

Bennett's illustrious career has seen him in pivotal roles within renowned organizations such as The Times Group (Bennett, Coleman & Company), McCann, J Walter Thompson, Hakuhodo Percept, and Dentsu, among others. Renowned for his creative prowess, Bennett is adept at crafting innovative business solutions across diverse platforms, driving tangible results ... .
His strategic approach involves delving deep into consumer psychology, utilizing immersive category and subliminal codes to uncover complex business challenges and offer spontaneous solutions.
Continuously innovating, he builds new value and refines selling propositions to ensure relevance and purposefulness.

Rocktim Acharya

Design Head

Rocktim is an accomplished designer with over 16 years of extensive experience in advertising. With a rich background working with renowned agencies such as Ogilvy, McCann, Percept, and Contract, Rocktim has honed his skills across various facets of design. His journey includes impactful contributions to high-profile campaigns and projects, demonstrating a keen eye for detail and a deep understanding of design principles ... .
In addition to his agency experience, he has also successfully ventured as an Independent Design Consultant, providing tailored solutions to clients across diverse industries. His passion for creativity, coupled with a solid foundation in advertising, enables him to deliver innovative and effective design solutions that resonate with audiences. He is committed to pushing the boundaries of design excellence and remains dedicated to driving impactful results for his clients and partners.

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